Marketers constantly tap their creative resources, including new technology, to promote their company, products and services effectively. So, when it comes to Virtual Reality (VR) the question is not really "if" but when, where, who, and how. When will marketers use VR to communicate their company, product or service experience? Where is it best used? Who will most
benefit from the VR experience? How will VR contribute to the bottom line? If used wisely, VR is a springboard to competitiveness for small and large businesses alike.