The sole objective of any phishing email is to trick you into clicking it. If you aren't vigilant, it can be easy to fall for. It doesn't matter who you are, how much money you have, or what company you work for, you can be targeted and it's important to know how to protect yourself.
Since Amazon and Uber are so well-known and widely-used, cybercriminals have often chosen them to impersonate. Their aim? To lull you into a false sense of security at seeing the familiar brand name. With the addition of a subject line that will illicit a response, anyone could find themselves clicking on a link before even taking a second to think.